Sincerity

Honest, credible, treat others well, fairly treat customer, supplier and employee

Ally

Trust each other, ally under common objective

Develop

Not satisfied with current situation and achievement, try to constantly innovate, pursue and change

Win-win

Cooperate, altruistically operate, create and maintain a harmonious status, “fully realize the existence of every party, take every party as a part of the whole”, obtain surrounding cooperation, keep developing the cause